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 Using Graphics in Your Newsletter
 Graphics & Fonts Books
 Clipart & Graphics

Using Graphics in Your Newsletter Back to Top
Flip-Flopping Away
You have a lot of versatility when using graphics, but take heed of this simple warning when flipping your photos or clipart from side to side.
I'm Just Your Type!
A common pitfall for new newsletter designers is to use too many fonts. Although there are many, many to choose from, a wiser design decision is to stick to just a couple or so for your publications. We'll explain why.
Pretty as a Picture: Three Things to Avoid When Using Graphics
Graphics are a great way to enliven your publications. But you must take care to use them properly so that they do not distract from your message. Keep these three simple tips in mind next time you are designing your newsletter.
You Ought to Be in Pictures: Add Fun to Your Newsletter with Photos
Photos are a type of graphic that you can provide yourself for your publications. The rise in the use of digital cameras makes this even easier. Read through these tips for using photos in your newsletter.

Graphics & Fonts Books Back to Top
  
2 Color Graphics: Unlimited Design Solutions
Publisher: Rockport Publishers
Published: 2004
Two-color graphics offer a range of bold effects from somber and elegant to edgy and bold. More importantly, they?re inexpensive to print, which perhaps explains why two-color printing is so widely used.

Despite its popularity, however, two-color printing has a stigma of looking cheap compared to four-color pieces. This book puts that myth to rest by showing how truly dynamic effects can be achieved with simple, inexpensive two-color printing. Besides its simplicity, it has a style all its own, which can convey sophistication, elegance, and integrity.

Included is a ?color finder? section designed to show readers a variety of color combinations for various projects such as logos, packaging, book jackets, and posters. Each featured project is shown in thumbnail size in 15 to 20 different two-color combinations.

  
How to Boss Your Fonts Around (2nd Edition)
Robin Williams
Publisher: Peachpit Press
Published: 1998
Fonts can make or break a layout, and good designers know it. Knowing what a bitmapped font is might not seem like a big deal...until you go to print it. The author, Robin Williams, explains how a font that is bitmapped will have very different results on a printer than one that is not. How to Boss Your Fonts Around will also show you the merits of investing your time in organizing your fonts through a font manager.

In a day when there are now "Beat Generation" fonts for the Mac, good font use and management is essential. Williams, Mac expert and the author of bestsellers such as The Non-Designer's Design Book and The Little Mac Book, goes into great detail on the origin and creation of great fonts. Did you ever wonder why so many fonts are named after big cities (such as New York and Geneva)? Turns out, they're all in the same font family, and knowing the characteristics of that grouping will enhance how you use them. Williams provides a full glossary of terms, and the book is rich with visual examples. She treats fonts as the tools they are, showing the reader all the necessary care and maintenance to allow for great design and for the text to shine through. --Jennifer Buckendorff

  
One-Color Graphics: The Power of Contrast
Publisher: Rockport Publishers
Published: 2004
Not only is one-color design timeless, classic, and visually powerful, it is also far less expensive to print than four-color design. Yet its simplicity is deceiving it takes real artistry and skill to effectively leverage the power of contrast.

One-Color Graphics provides a gallery of inspirational one-color and black-and-white designs created by professional artists around the world. From somber and elegant to edgy and bold, these masterpieces of contrast showcase the full range of moods the artist can create by working imaginatively with a basic yet potent color scheme.

Projects included in this book range from posters, invitations, and promotional materials to logos and letterheads. This book will help graphic designers of all levels harness the magic and simplicity of one color without breaking a client?s budget.

  
The Mac is Not a Typewriter, Second Edition
Robin Williams
Publisher: Peachpit Press
Published: 2003
One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
  
The Non-Designer's Type Book
Robin Williams
Publisher: Peachpit Press
Published: 1998
This latest addition to Robin Williams' Non-Designers line of books not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Armed with this knowledge, and putting into practice the secrets Robin reveals for making type readable and artistic, readers can then go on to create beautiful, sophisticated, professional-looking pages on their computers for output as hard copy or for use on Web pages.

Each short chapter explores a different type secret including use of evocative typography, tailoring typeface to project, working with spacing, punctuation marks, special characters, fonts, justification, and much more. It is written in the lively, engaging style that has made Williams one of the most popular computer authors today. And it uses numerous examples to illustrate the subtle details that make the difference between good and sophisticated use of type. The non-platform specific, non-software specific approach to the book makes this a must-have for any designer's bookshelf - from type novices to more experienced graphic designers and typesetters.

Please note! If you've read Beyond the Mac is not a typewriter then you don't need this book. This book is almost exactly the same as Beyond the Mac is not a typewriter.

  
The Pc is Not a Typewriter
Robin Williams
Publisher: Peachpit Press
Published: 1995

 


Clipart & Graphics Back to Top
2000 Typefonts
Manufacturer: Victory Multimedia

 

  
Art Explosion 300,000
Manufacturer: Nova Development
Make a powerful impression with the world's finest clip art
  • 300,000+ Premium-Quality Graphics on 14 CD-ROMs
  • Includes Exclusive Images
  • All Graphics in the Box - No Downloading Required
  
Art Explosion 600,000 Images
Manufacturer: Nova Development
Art Explosion 600,000 is an enormous collection of clip art--a 1,500-page catalog, with 600,000 images in all. Everything is right there in the box: no downloading, no memberships.
  
Art Explosion 750,000 For MAC
Manufacturer: Nova Development

Art Explosion is the #1 selling brand of Macintosh clip art year in and year out. And for good reason. You get unparalleled variety, unrivaled organization and a level of quality unmatched by the competition. And you get important tools many other clip art products leave out--like two CD-ROM keep-safe portfolios and a two-volume image catalog system spanning 1800 pages. Art Explosion is, quite simply, the best Macintosh graphics library money can buy.

  
Art Explosion Seasons, Events & Holidays
Manufacturer: Nova Development

Now you can make any event into an unforgettable memory with the world’s premier collection of premium-quality graphics for celebrations and holidays - Art Explosion Seasons, Events & Holidays.

Choose from 15,000 sensational clip art images and photographs, all conveniently arranged in a 150-page Printed Image Catalog. Or view color previews of entire graphics categories using on-screen image browsers, also included.

From birthdays to anniversaries, Christmas to Memorial Day, graduations to weddings, Art Explosion Seasons, Events & Holidays is sure to have the right image for every event under the sun. Using Seasons, Events & Holidays couldn’t be easier. Just add graphics to any word processing, graphics or desktop publishing program to instantly create unique personalized invitations, greeting cards, banners, party favors and much more.

  
Click Art 400,000
Manufacturer: Riverdeep - Learning company

 

  
ClickArt 250,000
Manufacturer: Broderbund

 

  
Clickart Fine Art
Manufacturer: Mindscape

 

  
Clickart Presentation Graphics
Manufacturer: Broderbund
Enhance your reports, brochures, Web pages and more with thousands of top-quality images. Featuring more than 10,500 quality images in every style and theme, this vast collection is a must-have addition to any business software library.
  
Nova Art Explosion 800,000 Clip Art
Manufacturer: Nova Development
Art Explosion® 800,000 continues this tradition with exclusive vector illustrations, brand new photographs, professionally designed web graphics and more. It’s the most complete Windows clip art package Nova has ever released.

Included are 34 CD-ROMs, four CD-ROM portfolios, an 1800-page printed catalog and our exclusive Quick Locator index.

Best of all, Art Explosion 800,000 requires no downloads and no memberships. What you see is what you get ... and what you get is all inside the box.

Features:
  • All Premium-Quality Royalty-Free Images
  • More than 80% in Color
  • Nearly 200,000 of the Finest
  • Scalable Vector Clip Art
  • Images Available
  • Includes Hundreds of Categories and Subcategories
  • 120,000 Color Photos and Backgrounds
  
The Big Box of Art 215,000 (Mac)
Manufacturer: Hemera Technologies
The Big Box of Art is a digital image collection of the highest quality and great variety. 215,000 images for the Mac: Vector clip art, photos, illustrations, animations, Web graphics, textured photos and photo-objects images. Included is a 750 page image catalog. It provides all the variety your projects demand in one box!

 
 
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