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How to Save Money on Your Printing Costs |
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We offer several ways you can reduce the cost of printing your newsletter, generally the most costly portion of your newsletter budget. From paper choice to use of color to working with your printer, we cover it all. |
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Printer Charming: How to Choose a Commercial Printer |
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If you've outgrown your home or office printer, you will need to send your newsletter printing work to a commercial printer. We'll walk you through the steps you need to take to establish and foster a good working relationship with your printer. |
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An introductory textbook covering all aspects of print production and manufacturing. The printed page is still the most common product of graphic design work, making it essential that designers and illustrators understand the production and printing process. And as more and more print material is finding a dual-use in electronic formats (Web, ebooks, motion-graphics using Flash, etc.), it has become even more important that designers understand the impact their design decisions have on the feasibility of re-purposing their work for various media. |
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Alleviating Prepress Anxiety: How to Manage Your Print Projects for Savings, Schedule and Quality teaches you the basics of working with designers and printers. It’s all explained in a friendly writing style that helps you to identify your concept and audience, select appropriate vendors, implement your own type and design, and write effective print specifications. By the end of the book, you should feel more confident as you manage your projects for savings, schedule and quality! This book teaches you to
• define concepts for printed projects
• choose design and print vendors wisely
• develop cost-effective production teams
• understand the basics of type and design
• select papers and colors
• write concise printing specifications Includes an extensive glossary, over 40 reference tables and 18 “case studies.” |
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This book combines the basics of print production technology with design to give designers the knowledge they need to prepare designs for print. This book covers the fundamentals of printing including file set up, pre-press, the production process, and print production technology. For designers and print production artists who want a basic understanding of the printing process and the technology involved. |
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Designers can save time, money and frustration with this essential guide to printing. Covering all of the topics that have made it a popular title for years, along with the latest developments in the industry, Getting It Printed features: * A comprehensive look at how to work with printers--everything from estimates, pricing and negotiating to trade customs and quality guidelines * Easy-to-follow explanations of the top printing processes and techniques * All of the information designers need to choose the right papers and inks for their projects * Hard-to-find knowledge about proofing, output and color Whether they're independent, in-house or students, designers will want to have this book at hand. It's the ultimate printing resource! |
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The Non-Designer's Scan and Print Book (Non-Designer's Series) is an excellent guide for beginners who want to learn the essentials of scanning images and printing professional-looking publications. Authors Robin Williams and Sandee Cohen are two well-known desktop publishing (DTP) experts who have written a number of acclaimed computer-graphics books, and here they do an outstanding job of distilling the core elements of scanning, manipulating, and outputting images from high-tech, esoteric details. Williams and Cohen commence their tour of scanning and printing by explaining how to plan your project. They begin by encouraging you to choose your paper, colors, graphics, binding, number of folds and copies, and printing methods. Then they introduce you to basic DTP and business issues like resolution, paper size, print area, cost of goods, fonts, and PostScript. Their highly rudimentary approach even includes a discussion of the type of printing device necessary to complete your project and whether you will need to use an inkjet, laser, dye-sublimation, or thermal wax printer. From there, they look to the essentials of commercial printing, finding a print shop, working within a budget, and using processes such as letterpress, flexography, and gravure. Subsequent chapters delve into computer issues like software applications commonly used for DTP projects and how they handle color modes, raster images, resolution, vector images, and file formats. You also tackle color issues such as process color printing, using spot colors and duotones, and specifying the number of colors in a publication. Image acquisition plays a big role in completing any project, and the authors provide helpful tips for using scanners, digital cameras, Kodak Photo CD-ROMs, stock photography, and clip art. Finally, you study printer topics such as using high-res output, working with service bureaus, determining output specs such as client and delivery information, writing film specs, using printer's marks, understanding resolution and linescreen issues, trapping, and proofing your job. There's also a preflight checklist to help you determine whether you've thought everything through. At the end of the book, you get quizzes or projects for most of the chapters as well as a list of resources for more information. --David Wall |
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This book provides comprehensive, up-to-the-minute coverage of today's digital tools from scanners to sophisticated software for preparation of artwork to film and plates for printing. A broad overview of the reproduction process introduces the many other integral variables as they relate to production. Topics such as camera-ready and computer-ready art, pagination, color reproduction, hardware and software, press technology, work flow issues, output and service bureaus, on-demand technology and the latest applications of media technology are discussed and placed into this logical approach to prepress processes. |
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Print publishing is the most complex trade in the digital graphics industry. Every job destined for on-press reproduction involves dozens of products, extensive communication, innumerable techniques, and strict adherence to a long list of file construction guidelines. You don't thrive by mastering a single tool any better than a carpenter builds a house by using only a hammer. Written by a professional with over 10 years of in-the-trenches experience, it tackles the full range of issues required to succeed on the job. Whether you are a designer or output technician, a prepress operator or production specialist, you'll benefit from its clear, no-nonsense approach. The author has been in your shoes. He's learned the hard way. Throughout the book, you'll find explanations of the most frequent user errors, hundreds of clearly labeled figures, and thousands of factors that can make or break your bottom line. |
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This is a great resource for anyone just starting out in the newsletter production field. Barbara Fanson takes you step-by-step, from planning your newsletter, to identifying your audience, to picking the perfect name for your publication. From there, she covers design basics (grids, columns, headers, type faces, color use, graphics, and more). There are also plenty of newsletter samples to help you find the perfect layout for you. There is also a wealth of writing and editing guidance to help the newsletter editor. |
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The digital revolution has brought with it a dizzying multiplication of new styles and techniques in the field of graphic design-not to mention a whole new professional jargon. The Designer's Lexicon is the only cross-disciplinary technical dictionary that captures this rich and often confusing profusion of design-speak. It is packed with over 4000 terms that cover the broad pectrum of practices a modern designer must be familiar with: traditional graphics, pre-press, photography, printing, typography, and computers. Four hundred color diagrams and illustrations visually supplement the definitions. With a sturdy concealed spiral binding that reduces wear-and-tear, The Designer's Lexicon exemplifies the criterion designers seek most in a reference book-utility. For established professionals navigating new design terrain, as well as students, production managers, and printers, this is an essential dictionary for a new century. |
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