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Topics & Ideas for Your Business or Company Newsletter |
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Publishing your business or company newsletter doesn't need to be hard. The trick is to come up with content that is relevant to your audience, while still getting the action and motivation you want from your readers. |
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What's in a Name? |
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Get some strategies and ideas for naming your newsletter. We include examples of newsletter names that work. |
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This book is full of desing solutions that work with today's technology. The first half of the book explores publication design and production, including type, paper choice, use of color, grids, templates, and more. You'll also find information about working within a budget and on a schedule. The second part of the book features 25 typical projects, including letterhead, reports, brochures, and newsletters. For each example, you'll find additional information, including a discussion of page elements, audience, postal requirements, and printing options. |
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This is a perfect book for novice and veteran publication designers, explaining the tools best suited to planning, writing, editing, designing, illustrating, producing, and distributing effective and attractive newsletters, using either desk-top or traditional production techniques. Thomas Bivens details the concept of simple, yet effective, design techniques. He discusses the use of fewer typefaces, how to best use and place illustrations, printing in one or two colors, and other techniques that will enhance the quality of your publications. |
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This is a great resource for anyone just starting out in the newsletter production field. Barbara Fanson takes you step-by-step, from planning your newsletter, to identifying your audience, to picking the perfect name for your publication. From there, she covers design basics (grids, columns, headers, type faces, color use, graphics, and more). There are also plenty of newsletter samples to help you find the perfect layout for you. There is also a wealth of writing and editing guidance to help the newsletter editor. |
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Learn the basics of writing correctly and effectively for newsletter publications. This book covers news writing, how to conduct an interview, style issues, grammar, and editing. You'll also find information about legal issues, including copyright laws. The authors give lots of ideas for great places to find content sources, along with different ways to include them in your newsletter (in various types of features, columns, reviews, press releases, etc.). Writing good content can be the key to your newsletter's success, and this book will help you do just that. |
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