Tips for Using Your
Filler Articles
How to Use Your Filler Articles
Tips & Ideas for Getting the Most
Out of Your Filler Articles
Every month you receive newsletter filler articles for use in your
newsletter. How can you be sure you are getting the most out of your
articles? These tips will help you make your newsletter as interesting and
useful as possible
Eeny, Meeny. . .
You generally receive more articles than will fit in a standard
newsletter. The reason for this is to allow you to choose from a large
selection of available fillers, so you can completely customize your
newsletter. You have the flexibility to only use articles that you like
and want to include in your newsletter. But how to choose?
To know which articles work best in your newsletter, consider these
factors:
1. Audience
Who will be reading your newsletter? If your readers include families
and parents, you may want to include articles designed for children. If
your audience is mainly seniors, be sure to include articles on safety and
health. Most of your filler articles will appeal to everyone. But if you
are careful in your analysis of your readers, you may find that some
filler articles seem more perfect than others.
2. Purpose
Everyone wants to keep more of their hard-earned money. If your
newsletter is designed for tenants, all of whom are paying rent, including
money-saving tips in your newsletter may have extra benefits. By
encouraging your readers to work on their money saving techniques, they
will find it easier to make ends meet—and get that rent paid! If you’d like your newsletter to have a lighthearted and fun feel to
it, be sure to choose articles that meet that purpose. These types of
articles would include humorous articles, a trivia quiz, or perhaps a
recipe or holiday article. Choose those articles that you find interesting and useful. If you like
certain articles or think they are beneficial, chances are your readers
will too.
3. Size & Space
Of course, practical considerations of the size of your newsletter and
the space you have available go into your decision on which articles to
choose. Every article comes with a word count, giving you a good idea
whether an individual selection will fit in the space you have. If you are
filling a large space, you may choose to use one or two larger articles as
features. Or you may want to include as many as possible, and choose many
smaller articles to include in your newsletter. Articles whose size is
listed as “varying” are flexible space fillers—you can use as much
of these fillers as you’d like, with little to no editing necessary.
Just pick the parts you’d like to include in your newsletter and leave
the rest for another time.
