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Newsletter Production
Timing is Everything
Everyone wants to get the most out of his or her
newsletter. Many factors go into this. One is the “when” of your
newsletter production—how often your newsletter should go out. To get
the greatest benefit from your newsletter, it has to meet the needs of
both you and your readers. Producing your newsletter needs to fit into
your schedule and should allow you to get all of your important
information to your readers in a timely manner. And your readers need a
schedule they can depend on.
You may find that a bi-monthly or quarterly newsletter
is simply not enough. Consider these benefits of a newsletter that goes
out on a monthly schedule.
 | You can end the problem of using supplemental flyers
for those holiday parties, special notices, or changes in information.
Your newsletter can be the exclusive vehicle to communicate with your
readers. |
| You can offer your readers the opportunity to include
information in your newsletter that is time sensitive. Consider
including a classified ad section, or allowing readers to announce the
special events in their lives—weddings, new babies, or making the
honor roll. |
| You can ensure that you have a better opportunity to
include all of your information in your newsletter. Waiting until the
month after next, or the next quarter, can leave you struggling to fit
everything in. |
Could you be sending out a newsletter too often? If you
have been sending out a monthly newsletter just because you always have,
make sure it is still filling your needs. If the work of getting your
newsletter out is becoming too much, consider these options:
| Send out a bi-monthly or quarterly newsletter. You
can always supplement with a one-page flyer if you need to send out
additional information between newsletters. |
| Fill your newsletter with quality
filler
articles that are useful to your readers in those months that you
have less of your own information to include. |
| Consider using a newsletter production service, such
as NewslettersDirect.com.
You will not have to struggle any longer to complete your newsletter
production work in time. |
Ask Yourself . . .
1. Do you find yourself frequently sending out flyers
to announce special events, notices, or copies of rules and regulations?
2. Are you running out of space most times you put
together the content for your newsletter?
3. Do you get many requests to include
classified ads, readers’ announcements, or advertising in your
newsletter?
If the answer to these questions is
“Yes,” you may need to consider putting out your newsletter more
frequently.
1. Are your readers frequently asking,
“When’s the next newsletter coming out?” because you haven’t
been able to get to it this month?
2. Are you struggling every month to come up with
content for your newsletter?
3. Is putting your newsletter together taking away too
much time from your other duties?
If the answer to these questions is
“Yes,” perhaps you should consider switching to a bi-monthly or
quarterly newsletter.
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