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Grammar Tips
Newsletter Production Tips & Ideas
Head and Shoulders Above the Rest
Rules for Capitalization of a Headline
As you produce your
newsletter, there is one thing that you must do over and over again. Every
article, large or small, must have a headline written for it. In this two
part series, we begin by looking at the technical part of headline
writing—capitalization.
There are some basic
rules for capitalization of a headline. As you place your headlines into
your newsletter, follow these guidelines:
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All principal
words should be capitalized. This includes the first and last words of
a headline, and all nouns, pronouns, adjectives, verbs, adverbs, and
subordinating conjunctions (if, because, as, that, etc.). |
|
Do capitalize
the first word after a colon. |
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Articles (a,
an, the), coordinating conjunctions (and, but, or, nor, for), and
prepositions of any length, are to remain lowercased. However, if any
of these are the first or last word of the headline, they should be
capitalized. |
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If you have an
abbreviation in your headline that is normally lowercase, it should be
left lowercase, particularly abbreviations for units of measure. |
|
Two part words
separated by a hyphen should have both words capitalized. |
Examples:
Come Join Us for a Celebration
Caring for Your Houseplants
We're Getting Ready for an Early Spring
The Forecast for Summer: Hot!
As the Wind Blows
Spraying Schedule Posted on Office Memo Board
Remember to Observe All Parking Rules
What Are They Fighting For?
A New Record: 37-in. Snow Fall Accumulation
Tick-Tock: It’s Daylight Savings Time Again!
Now
that you know the basics of headline grammar and capitalization, we’ll
move on to the more creative side of headline writing. Next month, we’ll
look at ways to write effective and interesting headlines for your
newsletter.
Want some creative ideas
for writing and using headlines? Check out our article on attention
grabbing headlines.
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