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Newsletter Design
Pretty as a Picture
Three Things to Avoid When Using
Graphics
There is nothing like a picture to liven up your message. Everyone
responds well to having illustrations alongside text. They can be as
straightforward as graphs and charts, or as elaborate as photographs or
hand drawings. In your newsletter, clipart will probably be used most
often. There are literally hundreds of places to find clipart—with
millions of images to choose from. Don’t fall into these three traps
when using graphics in your newsletter.
- The most common mistake people make when using clipart is
overdoing it. It is nice to have so many images to choose from, but you
don’t need to use more than a few to convey your message effectively.
Don’t use graphics just to fill up space. Your readers will find your
newsletter more useful if it is filled with interesting, informative
articles, rather than full of illustrations with little meaning.
- The second most common mistake is making the graphics you use
in your newsletter too small. Choose the best clipart for the story
you’d like to illustrate. Make it as large as the space allows. You will
find that your page looks neat and uncluttered. Your message will be
clearer and more straightforward. If you do use a small graphic to
illustrate a story, make sure its size is proportional to the story
itself. In general, the larger the story, the larger the graphic should
be. And vary the size of your graphics to make your layout more
interesting.
- Thirdly, using too many different styles of clipart
can make your newsletter look sloppy. Clipart comes in a variety of styles. Be consistent in
choosing the illustrations for your newsletter. Too many styles can make
it seem disconnected and poorly planned.
As with all design rules, these are also made to be broken. Graphics
can be used in a number of different styles and still look great. But
these basic rules of thumb can help to make your pages look their best.
Want to learn more about using clipart effectively in
your newsletter? Need more clipart for your collection? Visit the
All About Clipart section
of our Bookstore!
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All About Clipart Read
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You Ought to Be
in Pictures: Add Fun to Your Newsletter with Photos |