Creative Ways to Use
Your Newsletter
Sporting Fun for Your Newsletter
Subscribers to our filler
article service often receive sports related articles to use in their
newsletter. This can be anything from a tennis trivia quiz, to an article
on avoiding sports related injuries, to funny quotes from Yogi Berra!
Including sports articles is a great way to draw many of your readers into
your newsletter. As we all know, sports are a big business--and all
because there are so many sports fans. Take advantage of this by using
sports articles to make your newsletter more interesting to your readers,
increasing the chances that it gets read all the way through!
Scout Out the Field
How do you know if sports related articles are appropriate for your
readers? Well, chances are they are perfect! That is because sports
articles lend themselves to many different purposes. For example, it might
not seem likely that the readers of a newsletter for breast cancer
survivors would be the most receptive to sports articles. But including an
article on recent Tour de France winner Lance Armstrong, and his fight
against cancer, would be a perfect article for this type of newsletter. Of
course, since you first think of men when thinking sports, if your
audience is heavily male (or even half male), sports articles, especially
trivia type articles, would be welcomed and would boost your readability
to your audience.
Hit a Home Run
The key to making this all work is to tie it into other parts of your
newsletter. For example, if your company is sponsoring a charity run and
is using the newsletter to encourage participation, be sure to include all
the details of the run. Next to this, add a filler article that discusses
ways to stretch properly. You could further expand on this theme by
including a list of area stores that sell running shoes, noting that the
best way to avoid injury and fatigue is by starting with the right
equipment. Include a "what to bring on the day of the big run"
list and you have filled up a large portion of your newsletter. And the
information you've provided is interesting and useful to your readers.
If you live in a city
that has sports teams with loyal followings, be sure to keep your readers
informed of upcoming events. Along with a filler article on fun football
trivia, for example, you could post the following month's schedule of
games. Don't forget college games and other sports, too. You may find that
your readers are interested in everything from baseball to hockey, to drag
racing and women's soccer. Most sports teams now have Internet sites that
post their schedules, ticket information, and other information. Bookmark
those sites, and check them out for ideas whenever you have some space to
fill up. Many teams have special events like kids' clubs, family nights,
or giveaway nights. Letting your readers know about these events is a
smart way to boost the value of your newsletter. If your readers come to
depend on your newsletter for a heads-up on this type of information, you
are sure to stimulate interest in your newsletter!
Let us know how you use
sports in your newsletter! Drop us an email and if your idea is really
great, we will include it with this article!
