Industry Spotlight
Apartment Owners,
Managers & Landlords
Tips from Our Subscribers
A Creative Way to Get New Residents
We'd like to share with you a creative idea for using your newsletter
from one of our current subscribers to our newsletter filler article
service.
Dear Monica,
Thanks for helping us make our newsletter such an interesting
publication. I wanted to share with you a tip I thought was useful. I
always have extra copies of our newsletters printed up. We find that they
are a valuable way to introduce our community to visitors and prospective
residents. We always have a lot of events planned for our residents and
the best way to get the word out is with our monthly newsletter.
When someone comes to view a unit, we always hand them a copy of the
current month’s newsletter. From that, they can get a good idea of what
we do for our residents. They really seem to appreciate the added touch.
We also keep the extra copies in a stand in our leasing office.
Occasionally, current residents will pick an extra one up to give to a
friend who is looking for an apartment. It helps that we offer a resident
referral bonus, and mention it in each newsletter.
I’ve even had a few people tell me that the reason they chose our
community was based on the information they got from the newsletter. It
seems to make everything more personal.
Thanks again for all
your help!
Audrey S., Manager
Park Ridge Apartments
